Lily Mukhutdinova

Hi, I’m Lily — a Senior Product & UX Designer.

I help companies transform complex workflows into intuitive, human-centered digital experiences. With 7+ years in SaaS, fintech, healthtech, and edtech, I design products that empower people and drive results.

Featured Projects

Complex Workflow Design, Information Architecture, Design System, Cross-Functional Collaboration
73Strings — Modernizing Alternative Asset Valuations — Transforming a powerful but complex SaaS platform into a scalable, user-friendly experience with a unified design system and modern UI.
73Strings - Modernizing Alternative Asset Valuations
Workflow Design, UI Design, interaction Design, Cross-functional Collaboration
Collections — Organizing Content with Ease — Helping users organize and personalize content at scale
Collections — Organizing Content with Ease
Workflow Design, UI Design, interaction Design, Cross-functional Collaboration
Campaign Hub — Empowering Marketing Teams to Share Content with Partners — Turning the product into a true marketing platform
Campaign Hub — Empowering Marketing Teams to Share Content with Partners
Component Libraries, Documentation, Cross-team Alignment, Developer Handoff
Building a Scalable Design System — Creating a flexible, tokenized system that unifies design and development across the platform
Building a Scalable Design System

Strategy

Design is never a solo act—it’s about creating alignment across teams. I help translate business goals into user-centered product experiences by facilitating workshops, visualizing complex flows, and ensuring clarity for cross-functional partners.

Here are some examples of how I approach strategy in practice:

Design Thinking Workshops

Initiated and led workshops to align stakeholders around vision and identify opportunities, earning recognition from leadership for driving clarity in complex projects.
Design Thinking Workshops

Personas & User Journeys

Facilitated collaborative workshops to co-create personas and customer journey maps with stakeholders, ensuring decisions were rooted in real user needs.
Personas & User Journeys

User Flows & Scenarios

Partnered closely with engineers and PMs to document functional flows and edge cases, reducing ambiguity and accelerating development.
User Flows & Scenarios

Information Architecture

Defined high-level frameworks and scalable structures to simplify navigation for enterprise platforms, making complex data-driven tools intuitive.
Information Architecture

Collaboration

I believe the best solutions come from open collaboration. Over the years, I've worked closely with product managers, engineers, and stakeholders to shape products that balance user needs with business goals.

Dinko M.

Lead Product Designer, ROKO Labs

Lily is an amazing UX/UI designer I had the pleasure of working with. Her talent shines through in everything she does, and her knack for organization keeps the team on track.

Her knowledge of design systems is second to none, and her UX skills are top-notch. What I love most about Lily is her collaboration. She's always eager to help out and share her ideas, making her a joy to work with. Her positive vibe fosters a fantastic team atmosphere.

If you need someone who can knock it out of the park with their designs and plays well with others, I'd say you should definitely consider Lily. She's the kind of person who makes the whole team better!

Elena D.

Senior Product Designer, ROKO Labs

I worked together with Lily, and I can say that she is a very strong and organised designer with a thoughtful and systematic approach to work.

Her organisational skills were indispensable in creating a design system from scratch, she made a huge contribution to the project. We were working on a complicated and large product, and Lily handled complex tasks really well, thoroughly researched the topic of the project and user needs, and she was talented in finding user-friendly and good-looking solutions.

In addition, she is a very positive and pleasant person to communicate with. I really enjoyed working with her and discussing ideas. I would say that Lily's approach to work helped the whole team improve our design processes. She is a really valuable and significant addition to any team!

Bárbara C.

Lead Product Designer, ROKO Labs

I had the pleasure of working together with Lily on a few projects at Roko Labs. She is an exceptional UX/UI designer who made a lasting impact on our team. She designed intuitive user experiences, developed comprehensive design systems, and ensured consistency across all digital platforms. She is the most organized designer I've ever known!

Beyond her technical skills, Lily brought an energy that made working with her a pleasure. In Lily, you'll find a responsible person who is attentive to detail and has excellent work energy. Her attitude is always positive and willing to help. For me, she was an ideal colleague with whom I would love to work again.

Sudha K.

Product Manager, NDA

I had the pleasure of working with Lily, and her impact was remarkable. She has an exceptional ability to transform complex requirements into intuitive and user-friendly designs. Her diligence and deep understanding of design principles helped us produce intuitive, functional, and beautiful features. Lily's skills and professionalism make her an excellent choice for any UX design role.